Today’s Boomers Drink Black Coffee
About 12,000 employees, or 7 percent of Starbucks’ global workforce, will be cut or moved to another location.
However, does this bottom line decision have any thing to do with the increase of people now on fixed incomes in America? If you think this could be the cause please let me hear your comments because today, in America 4000 individuals turn 65 every day - that’s a significant number of people having to adjust to the new prices for gas, milk and possibly deciding to forgo any luxury spending, such as a frappucino on ice habit at $4.00 a pop.
Today’s Boomers adjusting to limited funds probably had no alternative but to cut out Starbucks but meanwhile, the majority of American workers are reporting that they are not going away for the 4th because of the economy. Many have already decided to drink black coffee instead of those frothy deluxe grande drinks that were once being purchased several times a day or to start buying only McDonald’s coffee at 79 cents.
So, it may not be Today’s Boomers who stopped paying for Starbucks after retirement that caused some of these stores to close but do we really know what’s going to be the next cut back?
Are we actually due for that predicted market rebound in late September?
Today it’s coffee - tomorrow larger retailers. Major food chains could join ranks with Starbucks.
President Reagan said that Americans needed to spend money to help the economy but Today’s Boomers are unwilling to take any risks that may jeopardize their futures because we all know how people are living longer and do we blame them for wanting to be prepared. Please give me your comments….
Helen C. Hopkinson, J.D., President and CEO, Main Line Elder Care Associates, Inc., writes articles regarding elder issues which appear in her blog and newsletters. She has appeared as an expert on TV and radio to discuss the problems facing employee caregivers, healthcare management needs, care plans and many other subjects involving the elderly or disabled. She is a graduate of John Marshall Law School, a certified Arbitrator and Mediator. She founded MLECA with Brenda M. Hanna, RNFA, BS, SP, CM and they are dedicated to serving clients in the Greater Philadelphia area and surrounding counties by providing their clients the best possible care necessary to reach their optimum goals.
MLECA is the recipient of Citibank Micro Enterprise Women Owned Business 2008 and 2007.
Member, National Association of Professional Geriatric Care Managers, Inc.
http://technorati.com/claim/j6whwmtk” rel=”me”>Technorati Profile
http://mainlineeldercare.blog.com